Insights

Fans are asking more questions than ever about how ticketing works – from queues and ticket availability to pricing, resale and the technology used to protect high-demand onsales. As expectations continue to evolve, providing clear and accessible information has become increasingly important. To help answer those questions, we’ve launched Ticketing Truths – a dedicated online […]

Fan behavior is evolving. Discovery is no longer limited to search engines or social platforms, as more fans turn to AI platforms like ChatGPT to find events, compare options, and make decisions in real time. Ticketmaster is helping shape this shift with our app in ChatGPT, ensuring your events are discoverable in these emerging spaces […]

Unlocking New Ways to Find Fans Ticketmaster’s partnership with Apple continues to grow with the launch of Concert Discovery in Apple Music, a major feature in iOS 26.4 that brings live event discovery directly into the streaming experience. This evolution creates a powerful opportunity to reach high-intent fans when they are most engaged. By embedding […]