The Australian Open will be the first event in Australia to give fans a new and enhanced ticket experience in Apple Wallet.
Ticketmaster was the first ticketing company globally to enable the new, enhanced ticket experience in Apple Wallet in the US and is excited to expand the feature internationally for the first time, launching in Australia with its debut at the Australian Open 2025 on January 12th.
Tickets in Apple Wallet now puts key event information at fans’ fingertips, such as a map of the venue, a curated Australian Open playlist from Apple Music, and easy access to location sharing with Find My to help fans find their friends when they arrive.
What This Means
- Ticketmaster’s new tickets take advantage of Apple Wallet’s enhanced ticketing experience. They will offer new designs that are customised for the Australian Open, bringing them closer to the gameday experience before it even begins.
- Fans will be able to interact with the new ticket experience in Apple Wallet on their iPhone to easily gain access to explore accessibility information, key venue information, event guides, merchandise, food options and more — all in one convenient place.
- Arena maps will also be visible, depending on the ticket type, so fans can easily locate the section and find their seats.
Ticketmaster’s new tickets in Apple Wallet will debut in Australia starting with the Australian Open 2025 across all AO events from Sunday 12th January. Fans on iOS 18.0 or later will be able to securely add their ticket to Apple Wallet through the Ticketmaster app.
“Working closely with Apple and the Australia Open, we are proud to deliver the enhanced ticket in Apple Wallet experience to fans for the first time in Australia,” says Gavin Taylor, Managing Director at Ticketmaster Australia. “Bringing this enhancement to fans will allow us to deliver enhanced event day experiences, throughout the Australian Open and continue to expand our partnership with the AO by delivering innovations that support world-class events.”
