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Dive into some practical resources, like guides from our collection of Insights, to help you learn how to maximise results using our tools and services.

Unlocking Deeper Fan Insights With RFID Technology
RFID (Radio Frequency Identification) technology is transforming the way fans experience VIP hospitality at various events. Ticketmaster is at the forefront of this innovation, using RFID to create a more seamless event experience while unlocking powerful fan insights. What is RFID Technology? RFID technology uses small radio-frequency elements that can be embedded in wristbands to communicate […]
                        
                        
                    
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                        Accessible pre-sale another first for the Australian Open
In a world-first, the Australian Open will offer an Accessible Pre-sale this month, giving fans with accessibility needs the opportunity to purchase tickets for the 2026 tournament before they go on-sale to the general public. Arena tickets available in the Accessible Pre-sale will be for accessible seating bays, ease of access seating, enhanced vision seating, […]
                        
                        
                    
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                        Men’s Rugby World Cup 2027 ticketing programme unveiled
Rugby fans in Australia and across the globe can now start to plan their Rugby World Cup experience, as the ticketing programme for Men’s Rugby World Cup 2027 was unveiled at an event organised in Sydney. With fans placed firmly at the heart of the process, the ticketing programme embodies a new era of openness […]
                        
                        
                    





