Ticketmaster Australia is proud to announce a new multi-year partnership with Brisbane Racing Club, Queensland’s premier destination for horse racing and major events.
Under the agreement, Ticketmaster will support Brisbane Racing Club’s 80+ race days each year, delivering best-in-class membership and ticketing platforms designed to make it easier for fans to discover, access and enjoy race day experiences at Eagle Farm and Doomben Racecourses.
The partnership will introduce a refreshed discovery journey, seamless on-sales, secure digital ticketing and dedicated customer care support, all focused on elevating the end-to-end fan experience.
Gavin Taylor, Managing Director, Ticketmaster Australia, said: “This partnership reflects a shared commitment to evolving the race day experiences through smart technology, seamless access, digital ticketing and data-driven insights.
We look forward to working with Karl and all the team, as we put the fan at the centre of our strategies to deliver unforgettable moments and world-class event experiences that support Brisbane Racing Club’s long-term growth”.
Karl deKroo, Brisbane Racing Club CEO, said: “This collaboration with Ticketmaster is a significant step forward in delivering a seamless, accessible and user-friendly ticketing experience for all guests across racedays and special events, from the add-to-cart experience to arrival on course.”
