In collaboration with Crown Perth and Disney Theatrical, and leveraging Ticketmaster’s seamless connectivity, fans can now purchase tickets to Beauty and the Beast internationally via Headout, a leading global travel and experiences booking platform.
Headout is the most recent platform to join Ticketmaster’s Channel Partner Program, which opens the door for event organisers to connect with leading Online Travel Agents (OTAs) and other future distribution partners.
It will be a first for Ticketmaster in bringing together the collaboration of the promoter and a leading online experiences marketplace into the Australian theatre space to enhance the reach of theatre events.
This collaboration will continue to grow and connect to Crown’s events with Headout’s global audience across 300 cities, driving increased ticket sales through their travel and experiences marketplace.
This is part of our ongoing strategy to reach fans wherever they are. By connecting events with top e-commerce and travel platforms, Ticketmaster’s Channel Partners Program expands audience reach through curated placements and targeted promotions, helping to drive incremental sales for our clients.
For more information on Ticketmaster’s Channel Partner Program, read our Channel Partners Explained blog, or reach out to your Ticketmaster representative.
