Ticketmaster will be the first ticketer in Australia to launch the new, enhanced tickets in Apple Wallet experience for fans on iOS 18.
This feature offers sporting events and venues the ability to create customised, interactive, contactless passes that provide new opportunities to engage fans in meaningful ways.
An Interactive and Easy Way to Enter Venues
Ticketmaster tickets in Apple Wallet help you build deeper relationships with your fans. By offering customisable NFC tickets, venues and event organisers can now highlight event logos, extending the event’s identity onto the fan’s device well before event day begins.
Additional interactive elements include the ability to put key event information at fans’ fingertips, like a map of the venue, recommended playlists from Apple Music, and easy access to location sharing to help fans find their friends when they arrive. These contactless passes become an extension of the event day experience, helping you engage with your fans.
“With the new, enhanced ticket in Apple Wallet experience, fans are closer to the action from the moment they add their pass to their iPhone,” says Mark Yovich, President at Ticketmaster. “We’re extremely proud to work with Apple to bring this enhanced ticketing experience to fans.”
Drive Fan Engagement & Event Day Revenues
The new Ticketmaster tickets in Apple Wallet experience unlocks additional channels for fan engagement, including directing fans to download your event or venue app right from the ticket.
Venues and teams can also easily embed links to access important information — including links to merchandise and even official event playlists on Apple Music. By tapping into these touchpoints, events can boost event day revenue while providing fans with key information to make their overall experience even more seamless.
Following its debut with Ticketmaster fans in the US, the new tickets in Apple Wallet experience will expand internationally in Australia with the Australian Open starting Jan 12th 2025.
In an era where fan engagement and event day revenue opportunities are more critical than ever, Ticketmaster and Apple are providing more opportunities to unleash branded connections with fans and drive match day excitement, fan interaction and revenues.
Click here to explore the benefits of partnering with Ticketmaster or explore our Distributed Commerce network to help fans discover your events.
