Bad Apples Music and the Dungala Kaiela Foundation in collaboration with Australian Live Music Industry Leaders including Frontier Touring, Live Nation Australia, Live Performance Australia, and TEG Live, announced Now & Forever, a unique concert event set to take place on Friday 6th October at the Shepparton Showgrounds, Yorta Yorta Woka.

Now & Forever is a celebration and invitation to stand in solidarity with the community, to amplify choosing yes for the 2023 Referendum. 

Born in Shepparton, Yorta Yorta Woka, Now & Forever has gathered widespread support and enthusiasm across First Nations leaders, the live music industry, the local community, and the broader region.

Founded by the multi-talented artist, rapper, and author Briggs, Now & Forever will feature an impressive lineup of top-tier Australian talent, all advocating for a positive outcome.

The stellar lineup includes A.B. Original, Baker Boy, Barkaa, Emma Donovan, Hilltop Hoods, Jimmy Barnes, Mo’ju, and Paul Kelly, with co-hosting duties handled by Sam Pang.

A key pillar of Now & Forever is ensuring the event is made accessible to all, with ticket prices capped at $21.50. 

“We understand Shepparton is going to be a destination for a lot of people, and I’m aware of the obstacles”,said Briggs. “I want to make this accessible for everyone and be able to give back to local and national charities doing good work.” 

Ticketmaster Australia will be ticketing the once in a lifetime event, with all proceeds from tickets being donated to not-for-profits and charities doing good work for the region and across the lands we know as Australia. Now & Forever is also an all-ages event offering a range of food and non-alcoholic beverage options, no BYO. 

“I had to bring this home because this is where I grew up. We have a once in a generation opportunity to write our future together, and the artists on the bill have signed up for that. This is about celebration, inclusivity, solidarity, positivity and listening, as much as it is about a voice. In that spirit, everyone is welcome to the show – even the undecided voters. And if you don’t know, just come to the show.” – Adam Briggs

“On behalf of our live music and entertainment industry, we’re proud to stand alongside our artists who are stepping up and speaking out in support of Yes and the opportunity for Australians to come together to recognise our First Nations people, to listen, and walk together to create a better future.” – Evelyn Richardson, CEO, Live Performance Australia

Tickets are available from 9:00 a.m. AEST today via