Uncover the technology trends transforming the live event experience.
The 2025 Nexus State of Ticketing report has officially launched, highlighting the latest innovations shaping the future of live events. This annual report explores how mobile-first strategies, biometric entry and fan insight tools—delivered through the Nexus Partner Network—are transforming every stage of the fan journey while driving real value for venues, teams, promoters and event producers.
Among the key findings: mobile ticketing adoption grew by 53% year-over-year across global sports leagues, and biometric venue entry doubled year-over-year—streamlining venue access and enhancing security. These trends highlight how the Nexus Partner Network continues to use technology to redefine the fan experience—helping venues, event producers and teams drive operational efficiency, boost revenue and deepen fan engagement.
Fans are also seeing the benefits firsthand. These innovations help eliminate friction at entry and point of sale, support seamless mobile-first experiences, and enable more personalized, connected interactions.
In the coming weeks, Ticketmaster will take a closer look at three of this year’s most impactful trends—biometric entry, mobile ticketing as a revenue driver, and the power of fan insights to shape the experience from sale to scan. At the center of it all: the Nexus Partner Network, powering integrations across mobile, data and event operations to keep clients and fans one step ahead.
Ticketmaster clients can read the full report now.
Or click here to learn more about becoming a Ticketmaster client.
