Across two days in October, we welcomed more than 70 clients from 37 organisations across Australia to our second annual Support and Operations Client Education Summit.  

At Ticketmaster, we are deeply committed to empowering our clients with the knowledge and tools they need to achieve exceptional results for their events. This commitment drives us to provide tailored education and training, ranging from key updates on our products to one-on-one sessions addressing specific client needs. 

This year’s summit focused on the theme ‘Onsale to Entry’, reflecting our dedication to guiding clients through every stage of the event lifecycle.

The Education Summit offers a unique opportunity to deliver essential educational sessions to local clients, focused on Ticketmaster’s products, processes, and the overall support structure that we provide for them and their organisations. 

Our goal is to equip our clients with the knowledge to utilise our technology and services to continue to drive efficiencies and enhance fan experience. 

Throughout the summit, we covered an array of topics, including onsale technology, marketing strategies, digital ticketing innovations, accessibility, and fan support.  

Clients attended keynote presentations, interactive breakout sessions, and tailored sessions with our in-house experts. These tailored sessions provided practical insights and best practices directly from our teams, empowering clients to optimise their use of our services. 

The social aspects of the summit also connected our clients with their peers from around the country, allowing for knowledge to be shared across organisations and venues. 

Highlights from the Client Education Summit

  • Best Practice Showcase –  Attendees got to hear from a panel of their peers showcasing success stories, experiences with our products, and how they use Ticketmaster tools to work best for them.
  • Book with an Expert – Clients had the opportunity to engage in 1:1 sessions with experts from a range of departments including Marketing, Pricing, Archtics, Fan Support and many more.
  • What’s coming for Ticketmaster – We gave all attendees the chance to get a glimpse into the future with how our products and services are going to be evolving in the coming years.  

The Support and Operations Client Education Summit continues to be a cornerstone of our commitment to client success, and we have received overwhelmingly positive feedback from our clients who attended this year’s summit. 

We’re excited to build on this year’s insights and create an even bigger and better experience next year!


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