What is the Distributed Commerce Program?
Ticketmaster’s Distributed Commerce Program is made up of affiliate and channel partners that help to scale your events discovery by seamlessly integrating your events into the apps and platforms fans already use and trust – making purchasing easy via leading e-commerce platforms.
The Affiliate Partner Program: With access to over 1 billion monthly addressable fans, this program automatically syncs your event data via Ticketmaster’s Discovery API and data feed technology to 1,200+ global partners who feature your events within their sites, apps, and marketing platforms. The program helps your fans discover events in spaces like TikTok, Facebook, Spotify, Snap, Google Events, Bandsintown, and Songkick and comes at no cost to Ticketmaster clients.
How It Works
- Your event is listed on Ticketmaster.
- Affiliate partners ingest events via Ticketmaster technology.
- Affiliate partners promote your events via their apps, websites and marketing.
- Fans discover events and click through to your Ticketmaster marketplace.
The Channel Partner Program: Not all fans discover your events the same way. The Channel Partner Program connects your events with leading e-commerce platforms so your events can reach new, incremental audiences through curated offers, specialized promotions and targeted placements. The program is an opt-in model that gives you flexibility to distribute ticketing inventory through channels like Groupon, Spotlight Vegas, Vet Tix, EBG and Get Your Guide. You will always choose which partners to work with and the pricing and promotional offers that work best for you.
The Outcome
1. Maximize Reach Across Global Markets
The Distributed Commerce Affiliate Partner Program is automatically available to Ticketmaster clients in 25 markets, and with a single integration, your events gain exposure to hundreds of millions of fans across our global partner network.
2. Industry-Leading Technology
From automated event data updates to accurate tracking and performance reporting, the Ticketmaster technology unlocks partnerships with best-in-class global brands and local specialist publications.
3. Proven Partnerships with Top Brands
Ticketmaster’s partners include the world’s most trusted platforms, ensuring your events reach fans in highly engaging ways. In 2024, the program reported a +32% increase in traffic year-over-year.
Individual Engagement with Global Reach
Whether promoting a stadium tour, club performance or theater production, the Distributed Commerce network helps ensure your events achieve maximum visibility and help drive ticket sales.
