In collaboration with the Geelong Football Club, Ticketmaster has announced the launch of a groundbreaking new collection of digital collectibles, backed by NFT (non-fungible token) technology, to be released during the 2023 AFL season, beginning in Round 6.
Geelong will release one unique and exclusive Digital Collectible Guernsey per home game at GMHBA Stadium, releasing nine in total across the season. Each Digital Collectible Guernsey will be released around the opponent and fixture, with the first release reflecting Geelong’s ANZAC Appeal Round Guernsey against the Sydney Swans.
The ultra-successful team is once again ahead of the game, with this digital collectible collection being the first of its kind to be released by any Australian Football League team in the 2023 season. The Digital Collectible Guernsey will initially be exclusive to Geelong Cats Members who attend and scan into GMHBA Stadium on the 22nd of April, as a targeted reward offering for members.
Bianca Wallis, General Manager – Marketing, Digital and Communications at Geelong Football Club said: “At Geelong we are constantly looking for ways to add value to our membership offerings and provide members with a unique keepsake to thank them for their support. These digital collectibles will give our members the opportunity to collect a range of our AFL guernseys in the digital world. It’s been a great project to collaborate with Ticketmaster on as we look at new and innovative ways to acknowledge and thank our members.”
“We’re always looking for ways that we can help to engage fans, connect them to the action on game day and now provide a special piece of memorabilia to remember the match. This impressive digital collectible collection is a market-leading innovation adopted by Geelong Football Club to deliver exclusive benefits to their members”, said Gavin Taylor, Ticketmaster Australia Managing Director. “The Geelong Football Club is one of the oldest and most successful clubs, with a passionate group of members that spans generations. Now those members who attend the remaining home games will have digital keepsakes of the amazing games they attended in 2023.”
Those members who scan into GMHBA stadium on gameday will be able to access their digital collectible guernsey through the one-of-a-kind Ticketmaster digital collectible marketplace. The Ticketmaster marketplace is a simple and easy way for fans to access digital collectibles, all through their Ticketmaster account, with no third parties involved.