In partnership with the Australian Turf Club (ATC), Ticketmaster has announced the launch of the first Australian racing digital collectible, backed by NFT (non-fungible token) technology, to celebrate Longines Golden Slipper Day on March 18th, 2023.
The release of the ATC digital collectible will coincide with the Sydney Autumn Racing Carnival, one of Australia’s most prestigious horse racing events. Available exclusively with the purchase of tickets to Longines Golden Slipper Day, once redeemed the collectible can be viewed on Ticketmaster’s digital collectible marketplace.
Melinda Madigan, ATC Executive General Manager – Commercial said: “We’re excited to partner with Ticketmaster to launch this limited-edition digital collectible. We believe this is a unique way to engage fans with Sydney racing and its iconic events. This is the first of a series of digital collectibles we are planning to launch, designed to unlock even greater value for racing fans over time.”
“We are thrilled to be extending our digital collectible offerings into horse racing and continuing to be at the forefront of expanding the ticketing experience for fans,” said Gavin Taylor, Ticketmaster Australia Managing Director. “We’re always looking for innovative ways to enhance the fan experience and help our clients deliver special and unique event experiences. This limited-edition digital collectible will unlock a whole new way to extend and remember the race day experience for horse racing fans.”
This digital collectible will be a first for the Australian Turf Club and the Australian horse racing industry. The collectible will feature a unique design inspired by the iconic Longines Golden Slipper Trophy and will be the first of a range of digital collectibles made available for Sydney racegoers.
Ticketmaster’s digital collectible marketplace is one-of-a-kind, with a simple and easy way for fans to access digital collectibles, all through their Ticketmaster account. With no third parties involved, fans won’t need a separate account or to share any extra details.
Ticketmaster is now uniquely positioned to help integrate NFTs into the fan journey. NFTs offer unique loyalty and engagement opportunities to surprise and delight fans before, during and after events. To learn more about how you can incorporate NFTs into your events, please reach out to your Client Development Manager.