In partnership with the Australian Football League, Ticketmaster has announced a new opportunity for fans to receive digital collectibles backed by NFT (non-fungible token) technology to celebrate the NAB AFLW Grand Final on November 27th, 2022.
Fans will be able to easily access their AFLW Grand Final Digital Collectible through their Ticketmaster account the minute they have snapped up tickets to the game.
Following Ticketmaster’s delivery of digital collectibles to NFL fans across the U.S., the same technology is now being used to distribute digital collectibles to AFLW fans. The AFLW Digital Collectibles are game-day mementos that fans can save as an exclusive one-of-a-kind digital keepsake. Digital collectibles unlock a whole new way to extend the game day experience and serve as a permanent reminder of the historic game they attended.
Every fan who purchases a ticket to attend the 2022 NAB AFLW Grand Final will receive a link via email to redeem their AFLW Grand Final Digital Collectible and view it through the exclusive Ticketmaster digital collectible marketplace. Through their Ticketmaster login, they’ll be able to access their AFLW Grand Final Digital Collectible powered by Ticketmaster, where they can view and share with friends.
Gavin Taylor, Ticketmaster Australia Managing Director, said digital collectibles are an exciting opportunity for Ticketmaster.
“We are beyond excited to be at the forefront of implementing digital collectibles into the ticketing experience in Australia. We have created a simplified process so that getting a digital collectible is as easy as purchasing a ticket, anyone can do it, and AFLW fans will be the first to experience these free collectibles, capturing memories that last well beyond the final siren.” Says Taylor.
AFL Executive General Manager Customer and Commercial Kylie Rogers said that the league welcomes this new experience for fans and that it is an outstanding opportunity for the AFLW.
“This exclusive digital collectible experience offers a unique loyalty and engagement opportunity to delight fans before the match has even started and is another great example of how AFL and Ticketmaster are working together to create a one-of-a-kind fan experience,” says Rogers.
Ticketmaster is now uniquely positioned to help integrate NFTs into the fan journey. NFTs offer unique loyalty and engagement opportunities to surprise and delight fans before, during and after events. To learn more about how you can incorporate NFTs into your events, please reach out to your Client Development Manager.
