Last year we transformed the artist pages on our website to include a gallery, FAQ and more, improving the number of fans who continue through to purchase a ticket by over a third (37%).

We’ve now added a new experience component to showcase event upsells such as camping upgrades, activities, and hotel packages, giving more visibility to the complete experience you have on offer for your event.

Not only can this better inform fans of how they can make the most of their time at your event, the section can also host important information around specific upsell activities, including restrictions and instructions on how to book.

To see the module in action, head to Ticketmaster UK’s Biffy Clyro artist page or our The Boy From Oz page.

If you’re interested in utilising this new experience module or would like to discuss how to maximise upsells on your event, contact your Ticketmaster Marketing Representative.