Ticketmaster’s strong relationship with the NRL and its clubs continues to grow with the announcement that the Sydney Roosters have signed an exclusive three-year deal to use our membership and CRM platform, Archtics.
Ticketmaster Archtics is a solution that assists professional sports clubs to manage and grow their membership bases, which we know is the life blood of any sporting team. Ticketmaster’s Archtics platform has assisted many clubs – both locally and throughout the world – to be the best.
The Roosters join existing NRL Archtics users, Melbourne Storm and the South Sydney Rabbitohs. Additionally, Ticketmaster provides game day ticketing services for the Manly Sea Eagles at Brookvale Oval, the Newcastle Knights at Hunter Stadium, St George Illawarra Dragons at WIN Stadium and the Parramatta Eels at Pirtek Stadium.
Ticketmaster recognises the immense importance of members for any sporting organisation and is relentlessly committed to assisting all partners to retain and grow their membership bases through the Archtics offering.
The many benefits of Ticketmaster’s Archtics offering are clear. Clubs can use the platform to communicate and engage with their members and supporters and fans can seamlessly join or renew their memberships online or via their club’s membership department.
A key offering of the Archtics platform is that existing members must opt-out of membership, as opposed to many other offerings where members have to opt-in annually. As well as making member retention more efficient, the opt-out functionality is far more convenient for members who continue to sign up year after year; their membership continues to roll over, which saves time and effort.
Internationally, Ticketmaster Archtics is used widely including by the NFL (32 teams, 31 venues), NHL (26 teams, 26 venues), Major League Baseball (16 teams, 16 venues), NBA (24 teams, 23 venues) and Major League Soccer (11 teams, 10 venues). The global experience and knowledge greatly assists the local team to provide a world-class membership solution to local sporting teams as well as other organisations such as Etihad Stadium and the Marriner Group.
The Sydney Roosters are one of the strongest teams in the NRL and are currently vying for a top four finish in 2015. While the team is working hard on-field, Ticketmaster works hard off it to assist the club to be the best it can be.
Crowd support – not to mention the obvious financial advantages of a large membership base – is critical to a club’s success. With Ticketmaster’s Archtics solution, the Sydney Roosters can be confident they are offering their fans and members the best possible solution.
