The app has many new features that will improve the usability of the app as well as a fresh design. It is designed to simplify the ticket-buying process and has new features such as ‘swipe to buy’ and fewer screen views to complete the purchase process. Following a short trial, the updated app will be made available to the Australian market.
Ticketmaster’s mobile platforms have been designed to support our online offerings to make buying a ticket as convenient as possible for Ticketmaster’s live event fans. The app allows users to log into their My Ticketmaster accounts for a seamless purchasing experience via their mobile phone.
Other interesting features available via Ticketmaster’s apps include the ability to search a user’s playlist and recommend events based on music taste or use the person’s location to suggest nearby events. The app also has event and venue information, onsale dates and times, seat maps, previous set lists and event reminders.
Ticketmaster’s mobile apps were developed to support our extensive distribution network and make it easier for fans to get their hands on the hottest tickets in town. The app is just another sales channel that complements our online offering, including our website and mobile optimised site.